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About Subaru

Subaru Canada Achieves Unprecedented Monthly Sales in September
5 October, 2020

  • Best month ever with 6,611 vehicles sold, up 39.0 per cent

  • Best month ever for Crosstrek

  • Ascent and Outback set new sales records for September

  • Quebec and Ontario celebrate best-ever monthly sales, Atlantic and Western regions have their best September ever

 (MISSISSAUGA, ONT.)— Subaru Canada, Inc. (SCI) stays red hot in September as the brand sets its best-ever month on record in Canada! SCI retailed 6,611 units this month, which was bolstered by remarkable sales of Crosstrek, Ascent and Outback.

Subaru’s sales performance marks the brand’s best-ever month in Canada with the sales total marking a 39.0 per cent uptick compared to the same period last year. SCI continues to perform very well in the second half of 2020 and looks to continue its momentum into the fall months.

“We are proud of our banner month of September as we remain dedicated to supporting Canadians across the country.” said SCI chairman, president and CEO, Yasushi Enami. Our award-winning vehicle line-up and commitment to customer service is a powerful combination and we are happy to be providing our customers with the quality, safety and performance they have come to expect from Subaru.”

Contributing to the record September, the Crosstrek had its best month ever. With a newly available 2.5L SUBARU BOXER engine, the compact SUV becomes even better and even more popular with customers. Crosstrek sold 2,576 units, marking a 57.9 per cent increase over the same month last year. The 2020 Ascent and the all-new 2020 Outback both had their best-ever September. The Ascent retailed 352 units, representing a 12.1 per cent jump from last September, while the Outback recorded 1,220 units sold, an 89.4 per cent surge over the same period in 2019. Also having strong months, the BRZ, Forester, Legacy and WRX STI nameplates all outperformed their sales totals from last September.

SCI had strong regional support across the country. Quebec and Ontario areas set best-ever monthly sales records respectively, while the Atlantic and West set their best-ever September months.



September 2020


Month's actual


Previous year (same month)




MTD sales vs. STLY


2020 YTD


2019 YTD




YTD sales vs. STLY


Q3 2020


Q3 2019




Current quarter sales vs. STLY

About Subaru Canada, Inc. Subaru Canada, Inc. is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Mississauga, Ontario, the company markets and distributes Subaru vehicles, parts and accessories through a network of 94 authorized dealers across Canada. For more information, please visit or or follow @SubaruCanada on Twitter.

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