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About Subaru

Subaru Canada: Scorching Hot Record Sales in August
1 September, 2020

  • Best August sales ever with 5,276 vehicles sold, up 11.5 per cent

  • Ascent, Forester and Outback set new sales records for August

  • Atlantic, Quebec and Ontario celebrate new August sales milestone

 (MISSISSAUGA, ONT.)— Subaru Canada, Inc. (SCI), marks a heat wave in sales with record August results, retailing 5,276 units this month. Outstanding sales of the Ascent, Outback and Forester led to the 11.5 per cent uptick as compared to the same time last year.  

Subaru’s sales performance represents the brand’s best-ever August with the sales total marking a 11.5 per cent increase compared to the same period last year. Following a record July as well, SCI carries a strong energy into September 2020.

“We cannot be more pleased as we continue to deliver tremendous value, safety and reliability to our customers in August,” explained SCI chairman, president and CEO, Yasushi Enami. “We to want go above and beyond to meet the needs of Canadians with our strong dealer network, customer service and award-winning vehicle line-up.”

Setting sales records for August, the 2020 Forester sold 1,371 units, representing a 28.6 per cent increase over the same month last year. The all-new 2020 Outback sold 1,072 units, representing a 26.9 per cent jump from last August. While the 2020 Ascent retailed 349 units, a 15.2 percent increase over the same period in 2019. Also having strong months, the BRZ, Crosstrek and Legacy nameplates all outperformed their sales totals from last August.

Across Canada, the Atlantic, Ontario and Quebec regions set records in August respectively, while the West outdid themselves versus the same period last year.



August 2020


Month's actual


Previous year (same month)




MTD sales vs. STLY


2020 YTD


2019 YTD




YTD sales vs. STLY


Q3 2020


Q3 2019




Current quarter sales vs. STLY

About Subaru Canada, Inc. Subaru Canada, Inc. is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Mississauga, Ontario, the company markets and distributes Subaru vehicles, parts and accessories through a network of 94 authorized dealers across Canada. For more information, please visit or or follow @SubaruCanada on Twitter.

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