(MISSISSAUGA, ONT.) — Subaru Canada, Inc. (SCI) is pleased to announce an agreement that will see the brand become the official automotive partner of the inaugural Sea Otter Canada cycling festival.
Set to take place July 4-7, 2019, at Ontario’s Blue Mountain Resort, just north of Toronto, the event will feature nine separate racing/riding events across a wide range of dirt and road categories, as well as an expo area featuring 100 cycling brands, bike demos, entertainment, craft breweries and food vendors.
“Cycling has long been synonymous with the Subaru brand,” said Geoff Craig, SCI’s Central Region director. “Events like Sea Otter Canada are an excellent way to showcase that synergy and connect with Subaru fans doing what they love.”
Sea Otter Canada is now the third such cycling festival globally, joining the original Sea Otter Classic, held each year in California, and Sea Otter Europe, which is entering its third year.
“We are proud to partner with Subaru Canada,” said Jesper Wahlberg, partner, Sea Otter Canada. “Subaru has a long history of supporting endurance sports and endurance athletes in Canada, especially in the triathlon space, so we are thrilled to have Subaru onboard as a valuable partner in the first ever Sea Otter Canada festival.”
About Subaru Canada, Inc.
Subaru Canada, Inc. is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Mississauga, Ont., the company markets and distributes Subaru vehicles, parts and accessories through a network of 94 authorized dealers across Canada. For more information, please visit www.subaru.ca or www.pr.subaru.ca or follow @Subaru_Canada on Twitter.