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About Subaru

Subaru Canada Continues Hot Streak with Record-Breaking July Sales
3 August, 2018

  • Subaru Canada recorded excellent July sales with 5,044 units sold, a 13.2 per cent increase compared to the same month last year.

  • Strong sales across all regions contributed to year-to-date units sold of 32,920, a 6.6 per cent increase over the same time last year.

(MISSISSAUGA, ONT.)—Impressive sales continue this summer for Subaru Canada, Inc. (SCI), with outstanding July results contributing to yet more sales records.

SCI finished the month with 5,044 units sold, a 13.2 per cent increase compared to last July. Overall, year-to-date sales are at 32,920 units, marking a 6.6 per cent increase over the same period last year.

The all-new 2019 Ascent three-row SUV contributed its share of sales with 398 units sold, while the Crosstrek and Legacy showed extremely strong sales, marked by 24.3 per cent and 18.5 per cent sales increases, respectively, over last July. Forester, Impreza and Outback also had higher sales compared to last year.

2019 SUBARU ASCENT The brand-new 3-row SUV for family-sized adventure

Across Canada, all regions reported robust sales compared to the same month last year. Western region was in the top spot once again with a 15 per cent sales increase compared to the previous July, while Ontario, Quebec and Atlantic also grew, with increases of 14.7 per cent, 12.1 per cent and 4.6 per cent, respectively.

“Our award-winning lineup is something we are proud to offer,” said SCI chairman, president and CEO Yasushi Enami. “Our products are known for world-class safety, performance, reliability and versatility, and we’re so pleased that more Canadians are switching to Subaru.”

With July in the books, SCI’s sales continue to grow, with 2018 shaping up to be another record-breaking year. Strong year-to-date sales of 32,920 through the first seven months of 2018 put the brand on pace to break the annual sales record set just last year, when SCI sold an impressive 54,570 units. That record-setting year marked the brand’s sixth consecutive annual sales record.

July 2018  
5,044 Month's actual
4,454 Previous year (same month)
590 Difference
13.2% MTD sales vs. STLY
32,920 2018YTD
30,887 2017 YTD
2,033 Difference
6.6% YTD sales vs. STLY
5,044 Q3 2018
4,454 Q3 2017
590 Difference
13.2% Current quarter sales vs. STLY

About Subaru Canada, Inc. Subaru Canada, Inc. is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Mississauga, Ontario, the company markets and distributes Subaru vehicles, parts and accessories through a network of 93 authorized dealers across Canada. For more information, please visit or or follow @SubaruCanada on Twitter.

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