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14 Jul, 2025
SUBARU TO DEBUT ALL-NEW 2026 SUBARU UNCHARTED ELECTRIC SUV

(MISSISSAUGA, ONT.)—Subaru Canada, Inc. (SCI), is pleased to share the upcoming global reveal of the all-new, all-electric 2026 Subaru Uncharted. Subaru’s newest, all-electric compact SUV is ready for your next adventure. See it on July 17, at 7:30 p.m. ET. Watch the reveal at https://www.subaru.com/2026-subaru-uncharted-ev.

7 May, 2025
SUBARU CANADA RECORDS BEST-EVER SALES MONTH

(MISSISSAUGA, ONT.)—Subaru Canada, Inc., (SCI), finished April with a best-ever month for the brand, as it retailed 8,711 units. This figure beat out the previous best set recently in March 2025 with 7,397 units sold that month. These results account for a 40.3 per cent increase over April 2024 and a year-to-date sales increase of 12.4 per cent over the same time last year, with 26,896 models sold.
22 Apr, 2025
2026 SUBARU TRAILSEEKER REVEALED AS ALL-NEW, ALL-ELECTRIC SUV

(MISSISSAUGA, ONT.)—Subaru Canada, Inc., (SCI), today revealed its newest model in the lineup and its second-ever all-electric SUV, the all-new 2026 Subaru Trailseeker, at the 2025 New York International Auto Show. The newest addition to the Subaru lineup introduces a new propulsion system to a familiar shape while retaining the brand’s legendary Symmetrical All-Wheel Drive system and award-winning safety features. The all-new 2026 Subaru Trailseeker will go on sale at dealers nationwide in 2026.
22 Apr, 2025
SUBARU DEBUTS ALL-NEW 2026 SOLTERRA EV

(MISSISSAUGA, ONT.)—Subaru Canada, Inc., (SCI), today saw the unveiling of the all-new 2026 Subaru Solterra EV at the 2025 New York International Auto Show. First debuted in 2023, the new Solterra all-electric SUV adds significant improvements to overall driving performance, efficiency, styling, and cabin comfort. The 2026 Solterra comes with with Symmetrical All-Wheel Drive and a suite of Subaru EyeSight driver-assistance technologies. An all-new, 14-inch infotainment system with wireless Apple CarPlay and Android Auto compatibility comes standard. 
21 Apr, 2025
2026 SUBARU OUTBACK REVEALED AT 2025 NEW YORK INTERNATIONAL AUTO SHOW

(MISSISSAUGA, ONT.)—Subaru Canada, Inc., (SCI), today saw the unveiling of the all-new 2026 Subaru Outback at the 2025 New York International Auto Show. Celebrating its 30th anniversary this year, the all-new, seventh-generation Outback SUV continues to innovate with legendary capability and utility paired with an adventure-ready exterior and modern interior. The 2026 Outback comes standard with Symmetrical Full-time All-Wheel Drive and the latest version of Subaru’s award-winning EyeSight Driver Assist Technology. Inside, an all-new 12.1-inch Subaru Multimedia system with wireless Apple CarPlay and Android Auto, and a 12.3-inch full digital gauge cluster debut.

21 Apr, 2025
SUBARU UNCOVERS THE 2026 OUTBACK WILDERNESS

(MISSISSAUGA, ONT.)—Subaru Canada, Inc., (SCI), today took the covers off the next generation of its most capable and advanced Outback at the 2025 New York International Auto Show: the all-new 2026 Subaru Outback Wilderness. The newest addition to the Subaru Wilderness family retains 241 millimetres of ground clearance and go-anywhere capability but adds an all-new rugged exterior, elevated interior styling, and improved on- and off-road driving performance. The 2026 Subaru Outback Wilderness is expected to arrive at retailers nationwide in early 2026.
4 Apr, 2025
NEW ALL-TIME SALES RECORD FOR SUBARU CANADA

(MISSISSAUGA, ONT.)—Subaru Canada, Inc., (SCI), recorded its new single-month sales record with 7,397 units sold in March. This beats the previous record of 6,611 units sold in September 2020 and marks a 14.8 per cent increase over March 2024. Year-to-date sales are up 2.6 per cent over the same time last year.
18 Mar, 2025
SUBARU CANADA UNVEILS 2025 BRZ 紫 MURASAKI EDITION

(MISSISSAUGA, ONT.)—Subaru Canada, Inc., (SCI), today unveiled the 2025 BRZ 紫 Murasaki Edition, an all-new special edition version of the performance-focused Subaru BRZ, limited to 100 units. Translating to “Purple”, the 紫 Murasaki Edition is built off of the BRZ tS trim level and comes exclusively in Galaxy Purple Pearl exterior paint.
18 Mar, 2025
SUBARU CANADA ANNOUNCES PRICING FOR 2025 FORESTER e-BOXER HYBRID

(MISSISSAUGA, ONT.)—Subaru Canada, Inc., (SCI), today announced the pricing of the 2025 Forester e-BOXER Hybrid. The popular SUV is equipped with a next-generation Subaru series-parallel e-BOXER hybrid system and Subaru’s legendary symmetrical full-time All-Wheel Drive for enhanced range and capability. The next-generation Subaru e-BOXER hybrid powertrain is designed to integrate seamlessly into the existing architecture without any loss to all-wheel-drive capability. The 2025 Forester e-BOXER Hybrid comes standard with Subaru’s award-winning EyeSight Driver Assist Technology, a tablet-style Subaru 11.6-inch infotainment system with wireless Apple CarPlay and Android Auto compatibility, and a newly available 12.3-inch digital gauge cluster. The Forester e-BOXER Hybrid Premier is priced at $47,995.
14 Mar, 2025
SUBARU WRX AND CROSSTREK AWARDED J.D. POWER 2025 CANADA ALG RESIDUAL VALUE SEGMENT AWARDS

(MISSISSAUGA, ONT.)— Subaru Canada, Inc. (SCI) is proud to announce that the WRX and Crosstrek have won the J.D. Power 2025 Canada ALG Residual Value Award in the Sporty Car and Small SUV segments, respectively. This award signifies that these models maintain their value better than any other model in their segments. This marks the tenth consecutive year for WRX and nine wins in total for Crosstrek.
14 Mar, 2025
SUBARU FORESTER RECORDS BEST MONTH EVER

(MISSISSAUGA, ONT.)—Subaru Canada, Inc., (SCI), finished February with a best-ever month for the Forester, as it retailed 1,721 units. This figure beat out the previous best for the nameplate set in October 2018 with 1,688 units sold that month. February sales finished at 5,499 units.

5 Mar, 2025
THE STREAK CONTINUES FOR SUBARU OUTBACK AND CROSSTREK IN AUTOTRADER AWARDS

(MISSISSAUGA, ONT.) — Subaru Canada, Inc. (SCI) is excited to see the Subaru Crosstrek and Outback be recognized by the 2025 AutoTrader Awards. The Subaru Crosstrek was crowned Best Subcompact SUV while the Outback was named Best Compact SUV, both for the third year in a row.
13 Feb, 2025
SUBARU INTRODUCES 2025 FORESTER e-BOXER HYBRID; TO BE DISPLAYED AT CANADIAN INTERNATIONAL AUTO SHOW

(MISSISSAUGA, ONT.)—Subaru Canada, Inc., (SCI), today announced the reveal of the 2025 Forester e-BOXER Hybrid at the Chicago Auto Show, with its Canadian debut to take place at the Canadian International Auto Show in Toronto from February 14 to 23. The popular SUV is equipped with a next-generation Subaru series-parallel e-BOXER hybrid system and Subaru’s legendary symmetrical full-time All-Wheel Drive for enhanced range and capability. The next-generation Subaru e-BOXER hybrid powertrain is designed to integrate seamlessly into the existing architecture without any loss to all-wheel-drive capability. The 2025 Forester e-BOXER Hybrid comes standard with Subaru’s award-winning EyeSight Driver Assist Technology, a tablet-style Subaru 11.6-inch infotainment system with wireless Apple CarPlay and Android Auto compatibility, and a newly available 12.3-inch digital gauge cluster.
7 Jan, 2025
SUBARU CANADA FINISHES THE YEAR WITH ALL-TIME SALES RECORD

(MISSISSAUGA, ONT.)—Subaru Canada, Inc., (SCI), closed the year with an all-time sales record of 68,043 units sold in 2024, including 4,664 units sold in December. This total results in a 23.8 per cent increase over the same time last year and smashes the previous annual sales record of 58,070 units, set in 2018.
11 Dec, 2024
NEW SALES RECORD FOR SUBARU CANADA

(MISSISSAUGA, ONT.)—Subaru Canada, Inc., (SCI) has set an all-new sales record in 2024, with a month still to go. November saw 5,522 units sold, marking a 6.4 per cent increase over November 2023 and carrying the year-to-date sales total to 63,379 vehicles sold. This total results in a 27.1 per cent increase over the same time last year and beats the previous annual record of 58,070 units sold, set in 2018.
7 Nov, 2024
SUBARU CROSSTREK AND SOLTERRA ACHIEVE BEST YEAR EVER

(MISSISSAUGA, ONT.)—Subaru Canada, Inc., (SCI) dressed as a record-breaker this Halloween, celebrating the best year-to-date sales for both Crosstrek and Solterra. Solterra also recorded its best-ever October. Year-to-date sales of 57,857 models are 29.5 per cent above the same time last year. YTD the brand is 214 units away from matching its all-time sales record of 58,070 set in 2018.
8 Oct, 2024
Subaru Canada Plants 5,000 Trees, Reaches Halfway Milestone of Adventure On Parks Program

(MISSISSAUGA, ONT.)—Subaru Canada Inc. (SCI), has reached a milestone of 5,000 trees planted as a result of the Leave No Trace Canada Pledge and conservational efforts surrounding the Adventure On Parks program and 2024 Subaru Solterra. This marks the halfway point to the set goal of 10,000 trees planted.
27 Sep, 2024
TWO MORE IIHS TOP SAFETY PICK AWARDS FOR SUBARU IN UPDATED TESTS

(MISSISSAUGA, ONT.) — Subaru Canada, Inc. (SCI) is delighted to receive two more 2024 Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK (TSP) and TOP SAFETY PICK+ (TSP+) awards. The Solterra gets upgraded to a TSP+ and the WRX gets newly added to the model count with a TSP. The Subaru Ascent retains its TSP+ while the Impreza and Outback both carry on with TSP designations.
11 Sep, 2024
SUBARU AND PANASONIC ENERGY TO BEGIN PREPARATION FOR SUPPLY OF AUTOMOTIVE LITHIUM-ION BATTERIES AND JOINT ESTABLISHMENT OF NEW BATTERY FACTORY IN JAPAN

Launching a new 20GWh production capability, the collaboration will expand Japan’s battery manufacturing base and accelerate EV adoption
10 Sep, 2024
SUBARU CANADA CELEBRATES BEST AUGUST EVER

(MISSISSAUGA, ONT.)—Subaru Canada, Inc., (SCI) said goodbye to summer with a blistering 5,868 units sold, marking the best August ever for the brand. Year-to-date sales of 46,831 models are 36.1 per cent above the same time last year.
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