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Subaru Canada

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17 Jun, 2022
SUBARU DEBUTS REFRESHED 2023 ASCENT 3-ROW SUV

(MISSISSAUGA, ONT.)—Subaru Canada, Inc. today announced the 2023 Ascent 3-row family SUV with updated styling as well as new safety and in-vehicle technologies. The 2023 Ascent is available in Convenience, Touring, Onyx Edition, Limited, and Premier trim levels arriving in Subaru retailers this fall.
16 May, 2022
SUBARU DEBUTS REFRESHED 2023 LEGACY

(MISSISSAUGA, ONT.)—Subaru Canada, Inc. today announced the 2023 Legacy sedan with updated styling and new safety and in-vehicle technologies. Also new, GT trim comes exclusively with the powerful 2.4-litre turbo SUBARU BOXER engine, sport suspension and SI-Drive. For the 2023 model year, Legacy will be available in Touring, Limited and GT trim levels when it arrives at Subaru dealerships this fall.
3 May, 2022
SUBARU OUTBACK RECORDS BEST MONTH EVER

(MISSISSAUGA, ONT.)—Subaru Canada, Inc, (SCI) entered the second quarter of the year with a best-ever month for the Outback. Monthly sales of 3,455 units contribute to a year-to-date figure of 14,159 in 2022.

28 Apr, 2022
SUBARU NAMED MOST TRUSTED BRAND AND BEST PERFORMANCE BRAND IN 2022 KELLEY BLUE BOOK’S KBB.COM BRAND IMAGE AWARDS

(MISSISSAUGA, ONT.)— Subaru Canada, Inc. (SCI) today announced it has been honoured in two major categories of the 2022 Kelley Blue Book’s KBB.com Brand Image Awards, including Most Trusted Brand and Best Performance Brand. With this year’s acknowledgement, Subaru has now won Most Trusted Brand for eight consecutive years, in addition to its third consecutive win for Best Performance Brand awards.

14 Apr, 2022
SUBARU DEBUTS 2023 OUTBACK SUV AT NEW YORK INTERNATIONAL AUTO SHOW

(MISSISSAUGA, ONT.)—Subaru Canada, Inc. today announced the 2023 Outback debut at the New York International Auto Show. The legendary SUV receives updated styling as well as new safety and in-vehicle technologies. Also new for 2023, the Onyx boasts trim-specific interior and exterior features.        

12 Apr, 2022
SUBARU LEGACY AND CROSSTREK AWARDED BY AUTO123

(MISSISSAUGA, ONT.)— Subaru Canada, Inc. (SCI) is overjoyed to reveal that it has brought home two honours in the 2022 Auto123.com Awards. The Subaru Legacy and Crosstrek topped their segments, winning 2022 Midsize/Full-size Car of the Year and 2022 Subcompact SUV of the Year, respectively.
7 Apr, 2022
SUBARU OUTBACK ACHIEVES RECORD MARCH SALES

(MISSISSAUGA, ONT.)—Subaru Canada, Inc, (SCI) marked the beginning of spring with a best-ever March for the Outback. Monthly sales of 4,047 units closed the first quarter with a total of 10,704 vehicles sold.

1 Apr, 2022
SUBARU EXCELS IN NEW IIHS SEAT BELT REMINDER EVALUATIONS

(MISSISSAUGA, ONT.) — Subaru Canada, Inc. (SCI) is proud to share the results of the Insurance Institute for Highway Safety’s (IIHS) first-ever seat belt evaluation test, where Subaru fared exceptionally well. The 2022 Subaru Ascent and 2022 Subaru Forester were both evaluated and became the only two models of the twenty-six entries to receive a good rating, the highest of the test.

30 Mar, 2022
Donation to support humanitarian efforts in Ukraine and neighboring countries

Tokyo, March 29, 2022 – Subaru Corporation is deeply concerned for the safety of people whose lives have been upended by the situation in Ukraine. Subaru is donating one million euros to UNHCR, the UN Refugee Agency, as humanitarian aid to support the lives of the people of Ukraine and those facing dire circumstances due to the crisis. This donation will be used to support relief activities in Ukraine and neighboring countries. Subaru sincerely hopes for a swift end to the crisis and a return to peace as soon as possible for people in Ukraine and around the world.
3 Mar, 2022
SUBARU CANADA CONTINUES STRONG SALES INTO FEBRUARY

(MISSISSAUGA, ONT.)—Subaru Canada, Inc, (SCI) saw Canadians choose not one but three valentines, as the Ascent, BRZ, and Crosstrek recorded their best-ever February. Monthly sales of 3,347 units marked a 3.9 per cent increase over February 2021 and designates Subaru’s second-best February.
25 Feb, 2022
SUBARU CANADA: MORE TOP SAFETY PICK+ AWARDS THAN ANY OTHER BRAND SINCE 2013

(MISSISSAUGA, ONT.) — Subaru Canada, Inc. (SCI) is proud to announce that the brand has achieved more IIHS TOP SAFETY PICK+ awards than any other brand since 2013 (as of May 2022). Eight Subaru vehicles earned high marks once again from the Insurance Institute for Highway Safety (IIHS), including six TOP SAFETY PICK+ (TSP+) designations for 2022.

17 Feb, 2022
SUBARU CANADA ANNOUNCES PRICING FOR ALL-NEW 2022 WRX

(MISSISSAUGA, ONT.)—Subaru Canada, Inc. is thrilled to announce pricing for the highly-anticipated all-new 2022 Subaru WRX. Entering its fifth generation with almost 20 years of history to draw from, this legendary model has reached its most advanced form. Built upon the Subaru Global Platform, the 2022 WRX offers increased performance, safety, and significantly improved driving dynamics while decreasing noise, vibration, and harshness.
8 Feb, 2022
SUBARU CANADA AWARDED TWO 2022 CANADA RESIDUAL VALUE SEGMENT AWARDS

(MISSISSAUGA, ONT.)— Subaru Canada, Inc. (SCI) is proud to announce that two models have won top segment awards for the highest residual value in the J.D. Power 2022 Canada ALG Residual Value Awards. The Subaru Crosstrek and WRX are standouts in their respective categories with strong residual values that provide peace of mind to prospective buyers when considering vehicle depreciation, which is the most expensive aspect of vehicle ownership.
2 Feb, 2022
SUBARU CANADA SEES MULTIPLE MODELS SET RECORD JANUARY SALES

(MISSISSAUGA, ONT.)—Subaru Canada, Inc, (SCI) kicked off the new year by recording its second-best January to date. Monthly sales of 3,310 units marked a 24.8 per cent increase over January 2021. Ascent, BRZ, Crosstrek, and Outback carried their momentum into the new year to each record their best January.
7 Jan, 2022
SUBARU CANADA SALES SURPASS PREVIOUS YEAR

(MISSISSAUGA, ONT.)—Subaru Canada Inc. (SCI) is ringing in the new year pleased to report it has bested itself in 2021 with final sales figures surpassing 2020. Year to date, 56,870 units were retailed throughout the tumultuous year, marking a 9.1 per cent increase over 2020. All regions put their best foot forward to do better than their previous year as well, with the Atlantic region seeing an increase of 18.5 per cent, the Western region up 17.8 per cent, Quebec up 5.7 per cent, and Ontario up 5.2 per cent over the same period last year. “Our Canadian dealers are united in our success,” said SCI chairman, president and CEO Yasushi Enami. “We’ve been very pleased with our strong sales performance, and our award-winning line-up continues to drive results. As we enter the new year, we will maintain our momentum – providing safe, quality and reliable vehicles to our valued Canadian customers.”
17 Dec, 2021
SUBARU CANADA EXTENDS PARKS CANADA DISCOVERY PASS PROGRAM TO FORESTER WILDERNESS

(MISSISSAUGA, ONT.)— Subaru Canada, Inc. (SCI) is thrilled to announce that it is extending the Parks Canada Family/Group Discovery Pass program to now include the 2022 Forester Wilderness, alongside its Outback Wilderness sibling. This is the year of bigger adventures and Subaru Canada encourages Canadians along for the ride. SCI is proud to support parks across Canada through park ambassador programs, educational videos, and the discovery and protection of Canada’s wilderness.

19 Nov, 2021
SUBARU DEBUTS ALL-NEW SOLTERRA ELECTRIC SUV

(MISSISSAUGA, ONT.) — Subaru Canada, Inc. (SCI) has revealed its first-ever all-electric SUV, the 2023 Subaru Solterra, at the Los Angeles Auto Show. The highly anticipated Solterra is packed with new electrification and in-vehicle technology while staying true to its Subaru heritage with industry-leading safety and go-anywhere capability.  The name Solterra was created using the Latin words for “Sun” and “Earth” to represent Subaru’s commitment to delivering traditional SUV capabilities in an environmentally responsible package.   

17 Nov, 2021
SUBARU WINS BEST 2-ROW SUV AUTOTRADER AWARD WITH OUTBACK

(MISSISSAUGA, ONT.) — Subaru Canada, Inc. (SCI) is delighted to announce that AutoTrader has awarded the Subaru Outback with the top designation in the 2-Row SUV category.

12 Nov, 2021
SUBARU CROSSTREK WINS IN CANADIAN BLACK BOOK BEST RETAINED VALUE AWARDS

(MISSISSAUGA, ONT.)— Subaru Canada, Inc. (SCI) is excited to announce that Subaru Crosstrek has won in its category of SUV: Main Compact/Sub-Compact for the Canadian Black Book Best Retained Value Awards. This demonstrates the long-term value of Subaru products, a factor important to the decisionmaking process of purchasing a vehicle. The Subaru Impreza finished second in the Car: Main category.
12 Nov, 2021
SUBARU’S FIRST GLOBAL ALL-ELECTRIC VEHICLE, SOLTERRA, MAKES WORLD DEBUT

Tokyo, November 11, 2021, Subaru Corporation today unveiled the new battery electric vehicle (BEV) Solterra. In developing Solterra, the brand’s first BEV to be launched globally, Subaru aimed to exceed the various customer expectations for BEVs and make it a practical vehicle so that customers can choose it comfortably and confidently, as the vehicle will be the cornerstone of Subaru’s future BEVs. At the same time, as a Subaru SUV, Subaru aimed to make it a vehicle that existing Subaru customers can feel is truly a Subaru.
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