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About Subaru

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Subaru Canada Headquarters

The year 1976 represented a major milestone for Subaru; this was the year our vehicles were first sold in Canada. As was our style, we set about introducing drivers here to a series of strikingly original and engaging models including the Subaru Brat (1977), the Justy (1984) and the XT (1985). In 1989, the responsibility for importing Subaru cars here was taken over by Subaru Canada, Inc. (SCI), a subsidiary of Subaru Corporation (formerly Fuji Heavy Industries). That year, total sales for Subaru in Canada amounted to 6,172 vehicles; in 2014, we sold 42,035 vehicles here, establishing a new all-time record in this country. Today, we have corporate offices in Toronto, Montreal and Vancouver, as well as close to 90 authorized dealers from coast-to-coast.

Of course, it should come as no surprise that Subaru vehicles have resonated so profoundly with Canadian drivers. Our ever-changing weather has the capacity to keep us guessing at all times. Our landscape is equally varied — from the rugged beauty of the coastal towns in the east and west, to the wide-open splendor of the Prairies, to the concrete corridors of our large urban centres. If an environment that called for all-road/all-weather capability could be drawn up on a map, that map would look exactly like our home and native land. So, yes, Subaru is a proud Japanese manufacturer of automobiles. But our connection with this country and its drivers runs as deep as a Rocky Mountain snowfall.

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