WHY BUY SUBARU? There are many ways to answer this question, but all of them link back to a single compelling brand promise: Confidence in Motion. This means confidence from the word go — trusting that the vehicle you’ve chosen is a quality product with superior levels of innovation, engineering, safety, capability and reliability built right in. Once your choice is made, confidence builds through the driving and the ownership experience. This is where you come to appreciate the stellar build quality, the impressive fuel efficiency and the genuine pleasure of being behind the wheel of your Subaru. This is also where the value of owning a Subaru becomes reinforced from the very first day and every day. Our vehicles have earned a lot of recognition from customers, reviewers and third-party organizations alike, a sure sign that we’ve been delivering on our promise – and great motivation for us to keep delivering vehicles Canadians can feel good about driving for many years to come. So if you’re looking for a vehicle that offers a lot more, we invite you to check out the full line of Subaru vehicles and prepare to be pleasantly surprised.