WHY BUY SUBARU?
There are many ways to answer this question, but all of them link back to a single compelling brand promise: Confidence in Motion. This means confidence from the word go — trusting that the vehicle you’ve chosen is a quality product with superior levels of innovation, engineering, safety, capability and reliability built right in.
Once your choice is made, confidence builds through the driving and the ownership experience. This is where you come to appreciate the stellar build quality, the impressive fuel efficiency and the genuine pleasure of being behind the wheel of your Subaru. This is also where the value of owning a Subaru becomes reinforced from the very first day and every day.
Our vehicles have earned a lot of recognition from customers, reviewers and third-party organizations alike, a sure sign that we’ve been delivering on our promise – and great motivation for us to keep delivering vehicles Canadians can feel good about driving for many years to come.
So if you’re looking for a vehicle that offers a lot more, we invite you to check out the full line of Subaru vehicles and prepare to be pleasantly surprised.
More reasons to feel confident choosing a Subaru:
Surprising fuel efficiency
All new Subaru models incorporate advanced fuel-saving technologies, a move that gives the entire fleet surprising fuel efficiency across the board. Those vehicles equipped with full-time AWD are among the most fuel-efficient in their respective classes1. And a select group showcases the very latest advances, including the next-generation CVT and high-output turbocharged engines.
Proven reliability and quality
Subaru vehicles are so bulletproof, we are the only manufacturer with a maintenance guide for vehicles with up to 500,000 km. Fully 96.7% of our vehicles sold in Canada over the last 10 years are still on the road today 2.
All-weather, all-road capability and generous cargo carry capacity on most models boosts convenience levels and provides more opportunity for adventure!
We don’t offer bare-bones vehicles where everything is an option. Our cars are well-equipped right out of the gate because that’s what discriminating customers expect.
Excellent resale value
Subaru holds its value better than all other mainstream brands in Canada3.
Our dealers are supported by friendly front-line staff, factory-trained technicians, and an innovative parts warehousing and shipping process to ensure your service experience is quick and efficient.
Customer-driven product development
We pay special attention to customer feedback and respond quickly with innovative features and technologies that will meet their evolving needs.
See what others are saying about Subaru…
Broad selection, unique advantages:
We offer a wide range of vehicles that appeal to a wide variety of tastes. Check out these vehicle categories and learn more about the uniques benefits of every single model in the Subaru line-up.
Not sure what Subaru is right for you? Use our Vehicle Selector tool to compare them all.
1AutoPlanner comparison of highway fuel economy for all 2020 and 2020 full-time AWD vehicles within the Compact Sport Utility segment, as of December 1, 2019.
2Based on IHS Markit Vehicles in Operation as of June 30, 2020 for Model Years 2011 to 2020 vs Total New Registrations of those vehicles.
ALG is the industry benchmark for residual values and depreciation data, www.alg.com