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SUBARU CANADA RECORDS BEST JULY EVER
12 August, 2026



  • Crosstrek retails 3,143 units, and Forester retails 2,004 units for their best-ever July

  • Subaru retails 6,840 units in July


(MISSISSAUGA, ONT.) — Subaru Canada, Inc. (SCI) stayed hot through a scorching July, selling 6,840 units in July for a 28.7 per cent increase over July 2025 and marking the company's best July ever. These results account for 41,598 units sold year-to-date.

An IIHS TOP SAFETY PICK +, the Forester remains the ultimate family SUV with safety, functionality, and adaptability at the core. The family-friendly Forester recorded its best-ever July, with 2,004 units sold.

The Crosstrek, an AutoTrader Award winner for the past three years and Canadian favourite, sold 3,143 units for its best-ever July, highlighting the perfect blend of safety, capability, and right-sized versatility.

Additionally, Outback, Solterra, and WRX surpassed their July 2025 sales figures.

“We’d like to thank our award-winning dealer network,” said SCI Chairman, President and CEO, Yoichi Hori. “Their hard work and dedication to their customers ensure a second-to-none uncommon buying experience.”





Sales Performance Summary in July
Metric Value
Month's Actual 6,840
Previous Year (Same Month) 5,316
Difference 1524
MTD Sales vs. STLY 28.7%
2026 YTD 41,598
2025 YTD 44,828
Difference -3,230
YTD Sales vs. STLY -7.2%
Q3 2026 6,840
Q3 2025 5,316
Difference 1,524
Current Quarter Sales vs. STLY 28.7%


About Subaru Canada, Inc.

Subaru Canada, Inc. is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Mississauga, Ont., the company markets and distributes Subaru vehicles, parts and accessories through a network of 96 authorized dealers across Canada.

For more information, please visit www.subaru.ca or www.pr.subaru.ca, or follow @Subaru_Canada on X.







 
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