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Subaru Canada

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SUBARU CANADA FINISHES THE YEAR WITH ALL-TIME SALES RECORD
7 January, 2025


  • Surpassed all-time sales record set in 2018

  • Subaru retails 68,043 units in 2024

  • Solterra achieved its best December ever


(MISSISSAUGA, ONT.)—Subaru Canada, Inc., (SCI), closed the year with an all-time sales record of 68,043 units sold in 2024, including 4,664 units sold in December. This total results in a 23.8 per cent increase over the same time last year and smashes the previous annual sales record of 58,070 units, set in 2018.


The all-electric Subaru Solterra achieved its best December ever, wrapping up a record year for the nameplate with 2,468 units sold. The Subaru Forester and Crosstrek also set year-to-date sales records with 16,376 units and 28,303 units sold respectively. The Subaru Impreza's year-to-date sales of 3,276 units marked a 46.1 per cent increase over 2023.


“For SCI, 2024 was a year for the record books,” said SCI Chairman, President, and CEO Tomohiro Kubota. “From our head office to every dealership across the country, I want to personally thank the dedication and hard work that went into making this the best year ever for Subaru Canada.”



























































 

 

December 2024

4,664

Month's actual

5,115

Previous year (same month)

-451

Difference

-8.8%

MTD sales vs. STLY

68,043

2024 YTD

54,966

2023 YTD

13,077

Difference

23.8%

YTD sales vs. STLY

15,551

Q4 2024

15,099

Q4 2023

452

Difference

3.0%

Current quarter sales vs. STLY



About Subaru Canada, Inc. Subaru Canada, Inc. is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Mississauga, Ont., the company markets and distributes Subaru vehicles, parts and accessories through a network of 95 authorized dealers across Canada. For more information, please visit www.subaru.ca or www.pr.subaru.ca or follow @SubaruCanada on X.



 
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